HTML TAGS FOR GOOGLE SEO HOW TO USE THEM?

Is the <head> content of your website important? Of course, these tags give you a lot of possibilities.

Do you heal the body of your web page: the <body>? We imagine you do, but we'll have some excellent advice for you.

HTML tags - definition

These are pieces of text that exist in HTML. They are invisible to users (unless they search for them in the page's source code). These tags deliver data about your web page to search engines. Thus, they help Google, Ecosia, and others to understand what your content is all about.

Are HTML tags still important in 2021?

Indeed, the influence of HTML tags on your site's search ranking has diminished in previous years. And now webmasters can even opt-out of using certain tags in their HTML code. However, there are a few that are much needed. We list their purpose:

Title tag - the SEO title of the web page

Search engines use the title tag to determine the page's subject and display it in search results. In HTML, this tag looks like this:

<title> your performing title for SEO </title>

Value of the title tag for Google SEO

The <title> tags were very important to search engines. The title tag is one of the first things people see in the SERPs. So these tags were once the ones that had been "stuffed" with keywords, to the point of insanity.

SERPs - this is where the user decides to click or not to click;

Web browser tabs - visibility here is especially important when users have about ten tabs;

Social networks - your title tag is used when the page is shared on Facebook, Twitter, LinkedIn, etc. get SEO Services in Lahore and boast your business fast.

How to optimize the title tag - the SEO title of the page?

There are a few tips for writing SEO titles that Google will love:

Title tag length

It is recommended that the title tag length does not exceed 65 characters (512px to be more precise). Otherwise, it can be cut in SERP. So the user will not be able to see some of your important words. Also, remember that the letter "w" takes up more space than, for example, the letter "i" or some lowercase letters.

So if your title is long enough, it is a good idea to avoid the caps lock and count the characters keeping in mind the space occupied by each one. Either way, a long title is not a mistake. But it will be better if your tags are apparent in the search results.

Keywords in the title tag

If you don't want Google to rewrite your titles or punish you for creating a bad user experience, avoid stuffing your tags with ten keywords.

However, it is still essential to optimize titles for target keywords without overdoing them. Try to incorporate one or two keywords to create a descriptive and unique page title. Write for your readers. It's clear that you want to attract more visitors, but you would like them to stay and convert and not immediately bounce back.

Use your keywords at the beginning of the title. This way, users browsing the search results immediately notice your important information. It would help if you also avoided duplicate titles because Google may think your content is duplicated and penalize your website. SEO agency in Pakistan provide the well optimize and friendly SEO website.

Meta description tag

The Meta description tag is a short paragraph of text in the <head> section of a page. It is usually displayed in a text snippet below the title and URL in search results. In HTML, it looks like this:

Meta description value for Google SEO

The value of the Meta description is close to that of the title. It is an essential part of a page that helps search engines determine the topic of the page. It lets users know if the page matches their request.

How to optimize the Meta description for SEO?

Meta description length

To be fully displayed in a page snippet in SERPs, the Meta description's length should not exceed approximately 150 characters. But the rules tend to change quite often. What should you do in this situation? Many webmasters regularly check the recommended length of the Meta description according to the latest Google guidelines.

If it's too long, Google will cut it, but that's not a disaster. The safest way is to stick to 150 characters and keep an eye out for the latest findings.

Meta description as an ad for your page

In case Google is playing with your descriptions by responding to user queries, why not create one for users? Try to make such a description that advertises the content of your page accurately. And avoid duplicate descriptions - search engines may think your website contains the same content.

Also, remember that bold search engine query keywords are in the descriptions. These courageous words grab the attention of users. So, optimizing your Meta description for target keywords is still very important.

Improved search results increase website visibility and improve click-through rate. Not using this tool means missing the opportunity to enhance your website's search engine understanding and crawl, as well as getting rich snippets and better visibility on Google.

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Use Open Graph tags for social media snippets.

Open Graph (OG) tags are additional Meta tags in the HTML <head> section of a page. They allow a web page to obtain an enriched description on social networks. Facebook was first introduced in 2010 and recognized by other major social media platforms (LinkedIn, etc.)

In HTML, it might look like this.

How to optimize Open Graph tags

Before you decide to implement OG tags in your HTML code, consider optimizing them.

Title OG. Here you specify the title of your content. You can copy and paste your title tag if you think this is compelling enough for social media. Keep in mind that it must be between 60 and 90 characters long.

OG type.

Using this tag, you can describe the type of object you are willing to share: a website, post, video, business, etc. This tag is considered important when your page has a "Like" button. It can help determine whether your content will appear in the user interests section of Facebook if the user "likes" it.

In most cases, the type is "website" because you are primarily sharing links to websites. If so, you don't need to specify the type in the code, and it will be read as such by default.

Description OG.

This is very similar to the Meta description tag. However, it will not be displayed in the SERPs; it will be displayed as a summary when your page is shared. For this reason, there is no need to insert your keywords in this detailed description cleverly. Your main task here is to make your potential audience react and generate more clicks. Regarding the length, it is recommended to stay within 200 characters.

In HTML, it might look like this:

Value for Google SEO

It's not that the robots tag can help you improve your rankings, but you can use it to block certain pages from being indexed. For example, you might have pages with relatively thin content that you don't want to index in search but want to keep. In this case, you can add the no index tag for that page.

How to use the canonical tag?

When you have multiple pages with identical content, you should use the canonical tag to tell search engines which page should be prioritized.

In HTML, it might look like this:

Canonical tag value for SEO

The canonical tag is essential for SEO in two ways.

First, it not only tells search engines which page is more important when you have multiple similar pages, but it also tells them that those pages are not duplicate content. As duplicate content is banned, this tag is an unavoidable feature.

If you have a few URLs with identical content, specify a <link rel = "canonical"> element in the HTML code for the page. Almost all CMS has a built-in module that allows you to specify canonical tags. Sometimes this functionality is handled automatically, and you will only have to check a box.

How to use the H1 - H6 tags for good SEO?

Header tags (h1 to h6) are the ones you use to structure your page to create an optimized web page. In HTML, a header tag might look like this:

<h1> your irresistible title </ h1>

Value of H1 - H6 tags for Google SEO

It's no secret - its okay not to use H1 - H6 tags. However, these tags help search engines read your content more effectively. The order of your header tags (h1 to h6) indicates the level of importance of each section.

When levels structure a page, it is much easier for visitors to read it and understand the most important parts faster.

Google sometimes likes to create list-like snippets in a given page's headers (this usually works for guides and instructions). Your page's h1 will match the query, and your captions (h2, for example) will create a chronological list in a snippet.

Optimize the H1 - H6 tags: hierarchical order of titles

The hierarchy of your topics will allow search engines to understand your content better. As you know, they now take into account all the factors to give the most appropriate answers to the questions of Internet users.

It is advisable to use one h1 per page, and further divide your content logically into sections with h2. If necessary, you can further segment the h2 sections with h3, h4, etc. Just don't stuff your page with an array of different captions. Use them strategically to present the main point of each section.

Alt tag value for Google SEO

Alt text plays a significant role in image optimization. It makes your images accessible to both search engines (telling them what a particular image means) and people (showing alt text if an image couldn't be loaded or helping readers to screen to transmit images).

How to optimize the Alt tag for SEO

If you want to use this extra opportunity to get higher rankings through image optimization, search for empty alt texts first.

Be careful; if you have thousands of images, you don't have to optimize each of them. Pay special attention to those that transmit valuable data, not those used only for decoration and design. Valuable images are product images, screenshots of some processes, your logo, infographic, diagrams, etc.

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