INFLUENCE PURCHASING DECISIONS POSITIVELY WITH PRODUCT PACKAGING

 

Buying a product arouses joy in purchasing it and unfolds several senses about the product packaging. On the one hand, it is about the feel of the touch. On the other hand, there is a look at the design of the product packaging.

With the proper product packaging, the success of the product may also stand or fall. Founders and Self employed people should know which suitable functions product packaging should fulfill, and its design plays an important role. We will therefore tell you how you can increase the recognition value of your product through good packaging.

Pay more attention to the product packaging.

Are you wondering why the packaging of the product is so important? This puzzle is solved quickly. Many people know it themselves or have seen how difficult it can be for someone to tear open wrapping paper. Instead, the lucky recipients carefully remove the form and try to carefully peel off the adhesive strip without causing cracks or creases. This is usually justified with the explanation that the paper is too beautiful to be broken. Although the most important thing about it is the item inside, great attention is also paid to the packaging, the main functions of which are merely to cover and protect.

Therefore, the product packaging is one of the first to draw customers' attention to the contents of the product packaging. Within a few seconds, the decision is made as to whether you are interested or whether you move on. Ideally, the design of the product packaging arouses curiosity and attracts the need to touch the object. At this point, in addition to the optics, the haptics also comes into play and convey a great experience via the sense of touch. Product packaging aims to induce the customer to grapple with a possible purchase decision. Get custom burger boxes at wholesale prices at SM Custom Packaging.

Examples of the creative design of product packaging

With the help of the fruity product packaging of the facial tissues, the sniffy and cold perception of the product is refreshed in wintertime and replaced by summery associations. With the help of the product packaging, an image change was carried out and made it clear that towels are essential in winter and summer. Furthermore, it was declared that these boxes should not be missing on any summer table, barbecue, or picnic basket. The limited product packaging was available in orange, melon, and lime in summer 2010. The highlight of the product packaging is that it reveals what the wipes in the box smell like. Get eco friendly bath bomb packaging at SM Custom Packaging it is a good option for Bath Bombs packaging of any products.

Stanwood kitchen utensils product packaging designs

The product packaging design for the kitchen utensils made of olive wood illustrates the environmentally friendly manufacturing process using natural materials. The method of the product packaging attracts attention because it looks unusual. With the product packaging, the sustainable acting image of the manufacturer is visualized.

Product packaging design

Product packaging design plays an enormous role, mainly when the product is broadly not advertised. Then the product packaging is responsible for conveying the advertising message. Therefore, the main task of product packaging is to combine relevant marketing strategies with product information to provide orientation and incentives to purchase the product. Thus, the design of the product packaging aims to increase the success of the product. This is achieved through the optimal use of material, shape, and size of the product packaging, images, colors, and fonts on the product packaging, and techniques for opening and removing the product from the product packaging.

There are different approaches to designing product packaging, each with a different focus. First of all, the emotion should ideally be triggered as soon as the customer perceives the product packaging. The emotional perception through the product packaging positions it and consolidates it in competition with the competition.

The look of the product packaging usually plays the most significant role. The use of a product packaging color that matches the product attracts the customer's attention, who, guided by constantly changing trends, likes to keep himself up to date. Directly after the look, the right feel of the product packaging is essential. For example, suppose the product packaging lies comfortably in hand and conveys a pleasant and handy feeling through the sense of touch. In that case, the product is already one step further in the purchasing decision process.

The acoustics of product packaging should also not be underestimated. The sound of a product packaging, on the one hand, conveys the brand sound. On the other hand, it stands for quality or durability. The last level relates to the scent of the product packaging. As a rule, product packaging smells like nothing or only very weakly. So you might ask why you should emphasize the smell of the product packaging. However, the effect lies in the odorless accent. For example, if product packaging smells unpleasantly of plastic, this leads to a negative association with poor quality.

Features of product packaging

The product packaging helps to differentiate your product from the products of competitors. If the product packaging is attractively designed, it can promote sales and at the same time be an information and advertising medium. A general distinction is made between the primary, secondary and tertiary functions of product packaging.

The primary functions of product packaging relate mainly to logistics and are used for protection, storage, and transport. Customers only come into play in the next step, with the secondary functions of product packaging. This is about the roles of sales, advertising, service, and guarantee. The third level of product packaging is the tertiary function and ultimately aims at the other product packaging process.

 

The primary, secondary and tertiary functions of product packaging are in detail.

Primary functions of product packaging

Protective function mutual shielding of goods and the environment

Storage function

Storage of the packaging materials packaging materials for the product packaging

Loading and transport function: For easy and safe movement of goods

Sales function: For the simple implementation of a sales process

Advertising function positive influence on the purchase decision

Service function: consumer information on content and use

Guarantee function: For consumer protection and product liability

Mandatory information on the product packaging

For example, suppose the product packaging is a food item, in addition to the possibly irritating fantasy name. In that case, the sales description must also be given, explaining to the consumer what precisely the product packaging is about. In addition, the list of ingredients, an allergy notice, and the best before date or use by date, filling quantity, manufacturer's name, and the batch number must be indicated on the product packaging. For example, if it is an electrical device, information on energy consumption and disposal must be provided. Depending on the product, various guidelines must be adhered to, which are binding. Check out our Window Gable Boxes selection in the SM Custom Packaging it is a good option for Horizontal Gable style Tote Boxes feature an Oval Window.